How Facebook Tests for Pregnancy

According to Facebook, the social network rarely uses the content of your status updates and wall posts to profile you. Facebook's paying advertisers tell a different story. Ad Age interviewed companies targeting pregnant women on Facebook. These marketers reported Facebook reps telling them that they can indeed identify their audience by targeting specific keywords that show up in users' conversations. Facebook's own Data Use Policy supports this version, stating that "key words from your stories" are used to deliver ads.

Pregnancy is an excellent example of a conversation topic that many users would prefer to keep private. Whether rarely used or not, Facebook is deciding when to read your posts and what to do with the information it gleans from them. Now Facebook users can make this decision for themselves. Installing scrambls keeps your Facebook posts private, preventing the content of your personal messages being used as a "signal" to advertisers.

Lightning Fast: Scrambls KleenSpeed EV-X11 Sets Electric Record at Sonoma Raceway

(Photo: Nate Jacobson)

Executives from the Bay Area's business, motor sports, media, government, research, and engineering communities gathered at Sonoma Raceway yesterday for the second annual Accelerating Sustainable Performance Summit.

The Scrambls KleenSpeed EV-X11 set an impressive lap record for an electric vehicle, completing the 12-turn, 2.52-mile road course in 1:35:99 seconds. Driver Kevin Mitz averaged 93.75 mph and reached a top speed of 130 mph.

You can watch the record lap here.

Accelerating Sustainable Performance

The Scrambls KleenSpeed EV-X11 will be in action again this week. On Friday, September 7th, we will participate at Sonoma Raceway's second annual Accelerating Sustainable Performance Summit.

The track demonstrations will start at 1PM with vehicles from KleenSpeed, Fisker, CalSol, Mission Motors, Alliance Auto, Porsche, and Scion. The EV-X11 will set a lap record for an electric vehicle.

Can You Afford Not to Tweet?

According to a new study, "The Social Economy: Unlocking Value and Productivity Through Social Technologies," by McKinsey Global Institute, the adoption of social technologies could unlock $900 billion to $1.3 trillion in value. The report is based on an analysis of 4,200 companies. MGI estimates that two thirds of this value will be generated by "improved communications and collaboration within and across enterprises."

Today, a mere 5% of all communications and content use in the U.S. happens on social networks. MGI points out that almost any human interaction in the workplace can benefit from being "socially enabled," upgraded to the speed and scale of the Internet.

Creating a searchable record of internal communications and corporate knowledge has tremendous benefits for any corporation, but widespread adoption depends on the ability to create a trusted environment, one in which access to content is controlled, and company IP is safeguarded. Our team is using the combination of Yammer and scrambls to create just such a trusted environment for collaboration.

Highlights from Sonoma Raceway

We are very thankful to Sonoma Raceway for inviting us to display the Scrambls KleenSpeed EV-X11 during the GoPro Indy Grand Prix of Sonoma last weekend. We were given a premium location opposite the Audi Forum. It was a fantastic opportunity for race fans to learn about scrambls and take photos of themselves with the world's fastest electric vehicle. We have shared some of the highlights on our Facebook page.

Mobile Enterprise: "Social Tool Allows for Tweet Encryption"

Mobile Enterprise spoke recently with Michael Sprague, co-founder of scrambls, about the launch of scrambls social, our first mobile app: "It started with privacy. We asked, 'Can we encrypt Twitter and how can we go about that,'" Sprague said. "It then became about more than just privacy features; it became about control."

"Mobile app developers can use the scrambls social software development kit (SDK) to build their applications and sites with scrambls and enhance their privacy and security features in the process. Scrambls social also provides native apps in order to make the process of building scrambls-enabled apps easier."

Read the full article here.

Search for scrambls social in the App Store or visit http://itunes.com/apps/scramblssocial

Mobile Business: "Safety and Data Protection with Every Tweet"

Mobile Business features the new scrambls iPhone app, explaining that you "simply type in the tweets that you want to scramble. The service encrypts the message immediately, even before they are sent into the cloud. Only the select group of friends who are defined by the user on scrambls.com can read the posts then."

Read the full article here.

Download the scrambls app for iPhone and iPad free from the iTunes App Store here.