Saturday, September 1, 2012

Can You Afford Not to Tweet?

"Can You Afford Not to Tweet?"

According to a new study, "The Social Economy: Unlocking Value and Productivity Through Social Technologies," by McKinsey Global Institute, the adoption of social technologies could unlock $900 billion to $1.3 trillion in value. The report is based on an analysis of 4,200 companies. MGI estimates that two thirds of this value will be generated by "improved communications and collaboration within and across enterprises."

Today, a mere 5% of all communications and content use in the U.S. happens on social networks. MGI points out that almost any human interaction in the workplace can benefit from being "socially enabled," upgraded to the speed and scale of the Internet.

Creating a searchable record of internal communications and corporate knowledge has tremendous benefits for any corporation, but widespread adoption depends on the ability to create a trusted environment, one in which access to content is controlled, and company IP is safeguarded. Our team is using the combination of Yammer and scrambls to create just such a trusted environment for collaboration.

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