Online Our Interactions Are Public by Default, Private by Effort

Microsoft researcher Danah Boyd made some smart observations to The New York Times about Rethinking Privacy in an Era of Big Data. Her main point is that "A conversation in the hallway is private by default, public by effort. Online, our interactions become public by default, private by effort." Scrambls was built with exactly this in mind. Our aim is to make privacy instantly available on any website or social network. New privacy regulations may be inevitable, but isn't it better to give everyone simple privacy tools and let them control their own privacy?